In Kind Direct is one of The Prince’s Charities of which The Prince of Wales is President.
The Prince’s Charities form the largest multi-cause charitable enterprise in the United Kingdom, raising over £100m annually. The organisations are active across a broad range of areas including opportunity and enterprise, the built environment, responsible business and education.
The charities reflect The Prince of Wales’s long-term, innovative perspective and seek to address areas of previously unmet need. Additionally, six social enterprises make a significant contribution by donating all their profits to charity.